Adding Save your Search to the Abandonment Message
You can use the existing Abandonment Tool to fold in distinct messaging towards saving the current search/cart on choose/customize screens. This will add an input field for the booker’s email address into the popup.
To add the input field include the token @BASKET@ into the message’s content box. Alternatively, you can use @BASKETEMAIL@ and @BASKETSEND@ to split up the input field and the button.
Abandonment Message on Choose Screen
On the Choose screen, we can preserve Check-in Date, LOS and Occupancy. Here’s a sample message on this page
The email at this stage will look like this:
NOTE: At this point, only a search has been performed, no room or rate data will be sent. The price included will be based on the lowest available rate for the search criteria.
Abandonment Message on Customize Screen
On the Customize screen, we can preserve the incoming data from Choose screen and the existing cart including the selected rooms and rates.
The email for this stage will look like this:
NOTE: Room and Rate selected are outlined and the price included will be based on that configuration.
Inline on Customize Page
In addition to the form in the Abandonment message, we have added a form below the fold on the Customize page. This acts as a secondary touchpoint to request opt-in.